Key figures Toys & Games Event

L’édition 2025

L’événement phare de l’industrie du jouet revient du 17 au 21 novembre 2025, à Deauville !

Cette nouvelle édition du PRESHOW Noël Jouets & Jeux et FAN ZONE by Preshow réuni plus de 400 acheteurs pour des rendez-vous privilégiés avec quelques 140 exposants français et internationaux. Les inscriptions battent leur plein et la plateforme de rendez-vous est ouverte pour permettre à tous d’organiser leurs rencontres.

Cette année, un nouvel espace consacré au jouet et jeu français voit le jour avec la première participation de l’Association des Créateurs-Fabricants de Jouets Français et d’une vingtaine de ses adhérents réunis dans le tout nouveau « Pavillon des Bains ».

Retour sur l’édition 2024

For its 20th edition, Preshow Noël welcomed FAN ZONE by Preshow, a section dedicated to licensed products, kidultes, fans and collectors.

From 18 to 22 November, 394 buyers representing 136 brands were present in Deauville.

Among them were 71 international buyers and distributors from 12 countries: Belgium, Canada, Germany, Italy, Luxembourg, Mexico, Netherlands, Portugal, Spain, Switzerland, United Kingdom and USA.

141 exhibitors, including 39 new suppliers, were on hand to showcase their Christmas 2025 collections.

This year's event was all about novelty, with a fresh mix of visitors and suppliers.

Bilan complet de l'édition 2024

A look back at the 2023 edition

The Preshow Noël celebrated its 20th anniversary this year from November 20 to 24 at the Hôtel Barrière le Royal, the Villa Le Cercle and the CID in Deauville.

It brought together 374 buyers representing 125 retailers, i.e. 100% of French retailers.

Among them were 73 international buyers and distributors from 11 countries: Belgium, Canada, Germany, Ireland, Italy, Luxembourg, Poland, Spain, Switzerland, Tunisia and the UK.

132 exhibitors, including 31 new suppliers were on hand to present their Christmas 2024 collections.

The event was a great success, providing suppliers and distributors alike with the opportunity to do business in a convivial atmosphere!

Bilan complet de l'édition 2023